Samsung led Latin American smartphone market in 2024, however Chinese language manufacturers are rising quick

The Latin American smartphone market grew 15% in 2024 in comparison with 2023, in line with new information launched by Canalys. 2024 shipments had been 137 million items, an absolute report within the area.

Samsung reigned supreme with 42.9 million shipments for a 31% market share with 12% annual cargo progress. It was adopted by Motorola with 22.8 million shipments, 17% market share, and a 4% decline in comparison with 2023. In third was Xiaomi, extremely near Motorola at 22.7 million items shipped and likewise 17% market share. Xiaomi’s gross sales did develop 20% year-on-year.

Transsion was subsequent with 12.8 million shipments, a 9% share of the pie, and 40% progress. However no different model grew greater than fifth-place Honor, which recorded 8 million shipments for a 6% market share in 2024, up 79% in comparison with 2023.

If we have a look at simply the fourth quarter of 2024, the standings are slightly bit completely different. Samsung nonetheless leads with 10.2 million shipments, 31% market share, and 17% annual progress, however it’s Xiaomi in second place with 5.4 million shipments, 16% market share, and 11% progress. Motorola is in third with 5.2 million shipments, 15% of the pie, and a gross sales decline of 14% in comparison with This fall 2023.

Transsion is subsequent with 3.1 million items shipped, 9% market share, and 4% year-on-year progress, and Apple is in fifth with 2.8 million shipments, 8% market share, and a 12% year-on-year progress.

Canalys says individuals in Latin America are shopping for increasingly more cheaper telephones, with the under-$200 section rising from 41% to 48% of the general market in 2024, to the detriment of the $200 to $399 gadgets. The picture above illustrates how effectively every model has been doing in three worth segments, and as you’ll have anticipated, Samsung’s market share shrinks the extra you go down in worth.

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