ASUS is now promoting the RTX 5090 for over $3,400 as board companions crank up costs

Nvidia’s RTX 50 sequence has as soon as once more discovered itself in a tough place, as board companions have cranked up costs for the RTX 5090 and 5080 GPUs, profiting from the restricted provide state of affairs. This comes after ASUS recently announced that one of its RTX 5090 GPUs would cost as much as $3,099.99 USD. Nonetheless, plainly wasn’t closing, as ASUS has now elevated the value of the ROG Astral LC GeForce RTX 5090 32GB GDDR7 OC Version from $3,099 to a whopping $3,409.99 – $1,409 over MSRP.

There are a couple of extra RTX 50 sequence GPUs listed on the official ASUS website, however none are in inventory, together with the ROG Astral LC 5090. Nonetheless, you possibly can join notifications on particular fashions in case they arrive again in inventory. The most cost effective card obtainable is the PRIME RTX 5080, nonetheless listed at $999, the Particular Launch worth introduced earlier.

Curiously, the RTX 5090 mannequin that additionally had a Particular Launch worth shouldn’t be solely out of inventory but additionally not obtainable for the “Notify Me” possibility. That stated, do not count on the Particular Launch pricing for the RTX 5080 to final lengthy, as ASUS would not think about this an MSRP mannequin and can quickly increase the value to $1,149.99.

ASUS isn’t the one one, MSI has additionally elevated its 50 sequence costs

Other than ASUS, one other main board accomplice, MSI can be not providing any RTX 50 sequence playing cards at MSRP. The most cost effective mannequin, the 5080 VENTUS (with out OC), is out there for $1,139.99, which is $140 greater than the launch worth. Equally, probably the most inexpensive RTX 5090 on MSI’s store is listed at $2,379.99, which is $380 increased than its MSRP only a week in the past.

And these are simply the most cost effective choices. Some RTX 5080 SKUs are priced at $140 to $500 above MSRP, whereas RTX 5090 playing cards vary from $380 to $790 over NVIDIA’s introduced pricing. In reality, the most costly mannequin, the RTX 5090 SUPRIM LIQUID, retails for an eye-watering $2,789.99. Whereas that is virtually $600 lower than the priciest ASUS card, it is nonetheless a hefty price ticket.

When can we count on costs to calm down?

Days earlier than the RTX 50 sequence launch, leaks suggested that most GPUs in the lineup might not be priced at MSRP, with customized fashions reportedly being costlier than anticipated. The leaker indicated that Nvidia’s official pricing has very low gross revenue margins, making it tough for customized fashions to match the Founders Version worth as they’re costlier to supply.

One other issue driving up costs is the low provide challenge. Some retailers have steered that gamers may have to wait up to 20 weeks to get their arms on an RTX 50 sequence GPU, as Nvidia’s distribution course of faces challenges. With excessive demand and restricted availability, we had been sure to see such a state of affairs.